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Every small business is different, which means every website will be different. Creating a new website can be a daunting task, but Boost Digital is here to make it easy. Every website should have the basics: Homepage, About, Contact page, Products/Services, FAQs, and Testimonials.
Besides the basics, every business should include additional web pages that are unique and relevant.
The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying.
With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.
Local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time.
For example, a search for “landscaping service” will yield greatly different results than a search for “landscaping service near me.” Local search often includes locations, which is why companies should keep their Google Business Profile up to date.